Interpret-Her™ designs programs and co-ordinates teams of Word of Mouth specialists, to deliver “product and service buzz” online and offline - across the Internet or across town.
Word-of-Mouth ranks highest in trust ratings by women -above all traditional advertising methods, but it is an art form unto itself. A Word-of-Mouth, or WOM campaign may need one, two or three different solutions to get women talking, but the beauty of WOM is that once it gets started there is no stopping it, as time increases so does your ROI.
Interpret-Her prescreens the best practices taking the guesswork out of first time implementation. Clients can choose between a single turn-key program or a retainer fee for ongoing WOM guidance and implementation services.
So if you are wondering if WOM is right for you, let Interpret-Her help.
Listen-Her™ - A cyber scan to help identify your share of online Word-of-Mouth. You’ll learn what your customers are saying about your products, services, your company and your competitors. With this foundation in place, you can see what messages need to be heard, what messages are being misunderstood and what messages are not even registering in her mind!
Custom-Her™ Chat Map- An analysis of the her comments and perceptions, both good and bad, along your Custom-Her's product experience path. Findings from this effort guide the creation of custom messages to assure WOM movement.
Test-Hers™ – Programs that get your product or service in front of your target in the privacy of her home, in her trusted community groups or introduced among her peers at a well orchestrated WOM Event. From fabric to cosmetic to therapeutic devices, we work to find the right experiential environment for your product or service trials.
Community-Build-Hers™- Build / Sustain / Repeat ... One person, one group, one community – slowly and deliberately communities are built as evangelistic customers share their good fortune. The best communities are self-sustaining and Interpret-Her creates the ways to get there.
Integration and Tracking™ - Assuring consistency of message and data for educated future planning is critical. We work with your agency and internal team to assure that your WOM efforts support and mirror your Brand's image. Tracking leads to testing and refining, both necessary in the new, un-chartered waters of WOM.
Contact us to translate her voice into your marketshare.