Our Audit-Her™ program includes both an internal and external analysis of your communication needs, policies, practices and capabilities. This snapshot in time provides you with the necessary data to make educated changes that leverage women’s marketing dollars.

Internal Communications
Do your marketing messages speak with one voice? Are they focused? Do they work together to tell the story, with just the right amount of information your female customers need to move through their buying cycle? The internal audit is a review of all of your marketing materials -- from advertising to trade show booths, direct mail to Public Relations. The end result is your Women Quotient Score – a prioritized model identifying which materials need modification.

External Perceptions
How well did your message perform? Did it resonate with her, or send her to a competitor? We’ll gather perceptions via interviews with female customers, prospects and key business channels, plus listen to your market influencers. Where are the gaps? Is it a policy that’s blocking efforts, a “disconnect” between corporate and resellers, or a combination of many seemingly unrelated forces? Sometimes the smallest things cause the biggest misconceptions.

The End Result
Interpret-Her™ delivers a list of top 10 internal and external action points addressing the best opportunities for a fast start in this emerging market.

Contact us to translate her voice into your marketshare.