Facts:

• Women now buy 51% of all cars¹


• Women purchase 48% of all used vehicles²


• Females purchase more than 80% of cars³


• 39% of women would rather deal with women in the car showroom⁴


• Women make up 65% of the customer base for service centers and 85% are not satisfied with the service and repairs they receive⁵

Resources:

Women in Automotive Journalism - www.WomenOf.com

Automotive Aftermarket Industry Association - www.aftermarket.org

National Automobile Dealers Association - www.nada.org

Sources:
1,2,3,5 - CNW Research
3 - Microsoft MSN CarPoint study