Facts:

• Women are using 80% of spas on travel¹


• At luxurious spas, participation is up to 90% women²


• Day Spas are the largest segment of the spa industry, while Resort/Hotel Spas are the fastest growing segment³


• When asked, women most liked as a reward for their work – a day at a spa

Resources:

The Day Spa Association - www.dayspaassociation.com/

American Massage Therapy Association - www.amtamassage.org

Sources:
1 - International Spa Association and the Wall Street Journal
2 - Enterprising women
3 - ISPA 2003 Spa-Goer Study