Facts:

• The predominant demographic in the travel category is female, 58.3%, over 35years of age 69.9%, with earnings of over $75,000 per year.¹


• In the 83 million dollar travel industry, women business travelers comprise more than 40% of all business travelers which is an increase of 5000% since 1970²


• Women plan 75% of family travel, airline trips and hotel stays³


• Every area of travel is growing for women, even rail travel⁴


• The average adventure traveler is a 47 year old female⁵

Resources:

International Federation of Women’s Travel Organizations - www.tia.org

International Society of Women Airline Pilots - www.iswap.org

National Association of Railway Business Women - www.narbw.org

Sources:
1 - Center for Media Research, 5/2004
2 - Caldwell communications, Inc.
3 - Travel, Inc
4 - The National Association of Railway Business Women (NARBW)
5 - Women Travel Tips