Facts:

• Women, African-Americans, Hispanics, teens and seniors are rapidly adopting consumer electronics products ¹


• Women are involved in 89% of all consumer electronics purchase decisions (that translates to $55 of the $96 billion spent in 2003 ²


• 71% of women said their most recent technology purchase was for themselves ³


• 55% of women are interested in purchasing an HDTV ⁴


• 54% are looking to buy a digital camcorder ⁵


• 84% of women believe that new technologies can help improve their lives ⁶


• 59% of online women are interested in digital radio and 51% are interested in purchasing satellite radio if fees were incorporated into their car payments ⁷


• 75% of women feel they are ignored, patronized or offended by sales people when shopping for electronics ⁸


• 41% said they were treated better when accompanied by a man ⁹


• More than half said advertisements for electronics were confusing ¹⁰


• Only 1 % felt that manufactures had them in minds when creating products ¹¹

Resources:

Consumer Electronics Association - www.ce.org

GirlGeeks - www.girlgeeks.com

Sources:
1-11 - Consumer Electronics Association (CEA) Study – Five Consumers to Watch 1/2004