Facts:

• More than 1 in 3 women engage in some kind of sports at least twice a week¹


• 74 million physically active women reside in the US²


• Health clubs designed specifically for women have taken off³
  - Curves for Women, Lady of America, shape Total Fitness, Total Women Gym & Day Spa


• Healthcare memberships for those 55 and older climbed from 1.9 million in 1990 to 7.4million in 2000⁴

Resources:

Sporting Good Manufacturers Association - www.sgma.com

American Council on Exercise (ACE) - www.acefitness.org

Society for Women’s Health Research - www.womens-health.org

Sources:
1, 2 - Mediamark Research, Inc. survey 2002
3 - Spotlight – 10/6/04
4 - Sporting Goods Manufactures Association – 4/04