Facts:

• Women are buying 61% of major home fix-up products¹


• Women initiate 80% of all home-improvement purchase decisions, especially when it comes to big-ticket orders like kitchen cabinets, flooring and bathrooms²


• Women spent 40% of the $187.6 billion for home-improvement products in 2001³


• The number of women homebuyers and construction workers more than doubled in the last 10 years.⁵


• At the hardware site of online retailer Amazon.com, Mother’s Day sales of power tools in 2003 were nearly the same as Father’s Day sales⁶
  

Resources:

National Association of the Remodeling Industry - www.nari.org

Sources:
1 - The Wall Street Journal
2 - Forbes, 2003
3 - Some Women, 2002
4, 5, 6 - Homebuilders Association in Computerworld