Research-Her™
The Internet changed everything. Today, products must stand up to the scrutiny of instant evaluation and possible reputation bashing. Women are driving this hard hitting consumer voice and they will gladly tell you everything you need to co-create sustainable products and experiences that will win her repeat business and brand loyalty...if you know how to find her voice and listen.

Consumer Generated Media - Our program begins with the masses on the Internet and ends with your individual customer. By tracking online Consumer Generated Media, we help you hear what’s being voiced about you and your competitors on bulletin boards, chat rooms and discussion groups—the same places journalists go to get their scoops. Our goal...making sure you know what’s hot and what’s not before you read it in a magazine or worse yet, through a flood of emails.

Hybrid Solutions for Complex Issues – Not all products and services are the same, and each segment of the woman’s market demands a different view. Knowing demographic and psychographic data is not enough for this multi-tasking, time strapped market. Interpret-Her’s™ research is designed to give you the information you need to build value profiles for each market segment. Using a mixture of qualitative and quantitative studies we build upon the findings from the Internet and your internal research, tailoring a plan to fit your budget and timeline

What technique matches which need?

Looking through a women’s lens, our Market-Her™ process reviews your internal and external business intelligence and market analysis with a focus on the female consumer. Our goal is to identify the missing pieces so we can design a research plan which delivers data to help you transform a commodity into a “must have” product in her mind.

If you are looking for her packaging requirements, buying habits, her purchase experience or how “cause marketing” can bond her to your brand, Getting-to-Know Her™ events are designed to answer these questions. Interactive, experiential, emotionally driven and fun, these sessions leverage her collaborative nature.

Perhaps you already have products/services in place and need to see if they meet female-friendly criteria. Or, you want to know how your competitors are delivering their products in the market. In this case our Mystery-Shop-Her™ program could be a better solution.

Maybe you need to quickly and cost effectively get her opinion. Online focus groups, private chat, and bulletin board studies are just a few of the methods we can employ. And when more detail is needed, one-on-one interviews can be done.

Lastly, you may only need a snapshot of opinions to test your concept. Our Influence-Hers™ live survey tool gives you access to hundreds of women interested solely in just your industry.

Her Terms of Engagement

We ask/listen, challenge/listen, get her advice again...and listen. We then translate your markets’ needs and values into Her Terms of Engagement—a step-by-step guide of actionable tactics designed to meet your product marketing and revenue goals.

Research-Her™ Techniques

• Focus Groups
• Chat Rooms
• Bulletin Boards
• Surveys
• In-depth Interviews
• Experimental Events
• Word-of-Mouth tracking
• Observational
• Market & Competitive Intelligence

Contact us to translate her voice into your marketshare.