Getting to Know Her is more like an in-focus group using your products in her environment at home, work, or play. While the structure is tight, the setting is fun and the conversation is loose and freethinking. Like all our sessions, each is experientially based and tailored for your product or service.

Our Opinion Parties are playtime with a purpose and held at a hotel or resort. Women are pre-screened for demographics and recruited with friends. This is a good option for intangible services where the location is not critical to the product experience. We glean opinions during several hands-on events plus pay attention to what is being said and done in between events.

To tap into the emotional drivers behind women’s' purchasing decisions, Interpret-Her™ utilizes ARTiculation, an imagery development program that gives voice to what can’t be said, uncovering her feelings behind the buy. Or we might hold a “What’s Not to Like?” discussion group – a tongue-in-cheek approach to what ticks women off about a product or service.

All sessions are highly interactive and geared to stimulate and provoke participants into revealing what’s relevant and worth a long-term relationship.

Contact us to translate her voice into your marketshare.