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Resources - Articles
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Thank you for your interest in our Articles. Please select the article you wish to view. If you wish to comment about any of these topics, please email us at articles@interpret-her.com
To view any of our articles below please click on the title of the article.
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Articles
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The e-Patient e-Volution
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05/05/08 |
| Today, the consumer has embraced Web 2.0 to have their voice and choice heard by all who choose to listen, often to the dismay of their physicians, health care providers, medical equipment users and big pharma. While organizations focus on how to control and monitor the patients, these e-empowered families and caregivers are focusing on how to build, grow and nurture global networks of support, filling the gap they see in their health care delivery. |
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Using the Entire Marketing Toolbox
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09/13/06 |
| Why is integration so difficult in advertising? What is it about advertising that makes us cling to one or two favorite tools we love, understand, and just know will work, when we have whole box full of tools? .... |
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Mystery Shop-Hers
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04/20/06 |
| What is the cost of poor custom-her experience? When location, pricing and service are no longer unique, customer experience is often the key to success or failure. Mystery shopping programs can help define what is working and what is not... |
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An Insiders Look at Marketing to Women
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04/18/06 |
| Lessons learned from Home Depot, Nike and more... |
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IM, Blogs and Podcasting – The New Media and Women
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03/02/06 |
| You’ve heard the terms, IM, blogs and podcasting. If one listens to the hype of young male “techies” as they talk about, sell and use the newest, fastest version of new media tools that allow communication in a dizzying array of new channels you might assume that new media “will be owned” by the male market men – and you would be wrong. |
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Article Posted on Marketing Profs
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01/03/06 |
| The Power of Female Communities - Community Build-Hers from her point of view! |
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Blog...Are They Right For Your Business?
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11/09/05 |
| All the market needed was an easy way to make themselves heard and blogs delivered on this need. The result of all this cyber talk is what I like to call Word of Mouth on Steroids” – Blogging! |
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Marketing Profs Article
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9/20/05 |
| How the Rest of Us Can Leverage Word-of-Mouth Marketing (Even If You Don't Sell iPods) |
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Word of Mouth Women - Your Competitive Edge
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7/22/05 |
| A Word of Caution - There’s a difference between using women to spread WOM and implementing WOM marketing strategies with women...
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Improving Sales Through Gender Intelligence
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7/04/05 |
| Being aware of the inherently different ways in which men and women talk can help to improve sales. |
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What Women Want (Most)
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06/01/05 |
| As the 21st century unfolds, women continue to drive changes that are transforming the workplace and benefiting both men and women. |
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Improving Sales – Straight From The Custom-Hers Mouth!
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5/1/05 |
| How do women define sales? How do companies service the on-the-go female business owner,
and what is the cost of losing her sale?
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Women - Rule the Internet
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4/7/05 |
| Cultural, societal, and Internet business trends are combining to shift the balance toward women. What will this mean for your business? |
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Time To Rethink Your Media Mix?
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1/1/05 |
| More than 50% of women surveyed would give up TV, newspaper and magazines before they would the Internet! |
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The Electronics Market – Only A Man’s World?
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12/1/04 |
| They buy 57% of all electronics, so why are 75% of them feeling ignored and patronized by the market? |
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Women- The New Market Influencers
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11/1/04 |
| Women make up 51% of the Internet users. Ignore their collective voice at your company's peril. |
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How To Make Products Resonate With Women
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10/1/04 |
| What happens when companies spend more time and money to "get" her attention than to "give" her attention? |
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Managing Gossip As Media
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9/1/04 |
| With the Internet, gossip has become a force for both good and evil, how do you manage this new "media" force? |
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Contact us to translate her voice into your marketshare.
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