| Programs and Events |
PODIM Conference on Entreprenuership & Innovation - Slovenia
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03/25/08 |
| Title: Building a Network of Influentials
Session Description:
They talk, refer and recommend products and services more than any other buyer group. They’re connected and involved in their community and they participate in groups for both pleasure and business. These early adopters are at the center of conversation – their peers view them as ‘the person-in-the-know’. Building a personal network of Influentials is THE way to maximize your time and networking efforts.
In this session you will learn:
- How to identify who your Influentials are
- How Influentials get and spread ideas
- How to use six rules for developing an Influential Networking Strategy
|
| Additional Information: http://http://en.podim.org/home/ |
The e-Patient Revolution
-Click to view downloadable PDF
|
01/24/08 |
| Studying up on their diseases on their own, finding better treatment centers, insisting on more information, e-patients are changing the way they consume and manage their own healthcare. This informative presentation looks at these ‘hunters and gatherers’ of medical information and how their efforts can be harnessed to improve service development and delivery. |
| Additional Information: http://www.lifesciencealley.org |
Wikinomics, Ljublijana, Slovenia
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11/29/07 |
| Web 3.0, Interdependence, social networking and the global brain. Through openess, peering, and sharing, companies and their customers are co-creating and innovating as never before. The result? Word of mouth that builds brands, products and services, sometime before they are even launched. |
| Additional Information: http://www.wikinomija.com |
Word of Mouth Marketing: Your Perpetual Marketing Machine
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10/04/07 |
| Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Discover why some products become huge successes without a penny spent on promotion - and why some multi-dollar advertising campaigns fail to get noticed. |
| Additional Information: http://www.womza.com |
Word of Mouth: Your Perpetual Marketing Machine
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10/04/07 |
| Learn 5 essential steps that makes Word of Mouth successful for both BtoB and BtoC companies. Learn 4 rules of word of mouth marketing. Find out 3 reasons people talk about you. Participate in interctive exercises and networking. |
| Additional Information: http://www.womza.com |
Word of Mouth Marketing - What's All the Buzz About?
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05/17/07 |
| Viral Marketing, Buzz, Consumer Generated Media, Blogging, Podcasting, Social Networking, Guerilla Marketing, Pass-a-Long, Non Traditional Media, Unpaid Media... the world of marketing is transforming right before your eyes and ears as customers take control of content and delivery. How do you leverage the power of your customer's voice to grow you or your client's business? What part do all these tactics play in a Word of Mouth Marketing (WOM) strategy? This session will cover the basics of WOM Marketing and give you practical steps and tools to assure that you are WOM ready. We'll also look at examples of good and bad WOM campaigns and how strategies can be developed for each of your customer segments. |
| Additional Information: http://www.prsaciowa.org/meetings.htm |
Marketing to Women: PR Strategies That Really Work to Drive Millions of American Consumers to Your Product or Service
|
07/19/06 |
| Wednesday, July 19 at 1PM EST- Audio Conference
Women influence 80% of all purchases in the U.S. But reaching women, because of varied lifestyles, life stages, behaviors and information consumption habits, can be challenging. The good news: If you target women, you can easily discover core truths about how to craft and deliver your messages so they really listen and take action. Join Bulldog Reporter’s PR University’s panel of women’s marketing experts for a practical, step-by-step guide guaranteed to give you both the top-level strategies and practical techniques you need to successfully reach millions upon millions of America’s most influential consumers.
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| Additional Information: http://www.infocomgroup.com |
Prudential Financial - Marketing Financial Services To Female Boomers and Business Owners
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04/01/06 |
| What makes the Boomer market different than Gen X and her Traditionalists parents? What opportunites do women owned businesses offer, and how do word-of-mouth, communites and her relationship criteria determine whether she'll bring her personal or company business to you? |
Marketing Healthcare Services to Women
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02/23/2006 |
| Women make 80% of the family healthcare decisions and 59% of all physician visits. Women will purchase 65% of all herbal remedies, vitamins and minerals sold over the counter and each U.S. female will spend approximately $361,200 on healthcare services in her lifetime. Are you maximzing her market potential? |
| Additional Information: http://www.medicalalley.org |
WOMMA's Word of Mouth Basic Training Conference
|
01/19/06 |
| Word-of-Mouth Women - How to Find Them - How to Nurture Them
Women love to group, collaborate, build and join clubs. Leveraging the power of these like minded, collective voices can yield powerful product and marketing knowledge and grow sales. This session will take a practcal look at how to
identify, build, nurture and tap women's communities and their Word-of-Mouth Ways! .
|
| Additional Information: http://www.womma.org |
Lessons From Master Consultants, Spa Planning
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01/16/06 |
| Using Segmentation Strategies to Create Unique Customer Experiences for Gen X, Gen Y and Boomer spa goers!
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Regional Healthcare Marketing Executive Workshop Hattiesburg, Mississippi
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11/011/05 |
| Additional Information: http://www.forrestgeneral.com |
QRCA National Conference - Beverly Hills, CA
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10/19/05 |
| 9 ways to create and sustain the power of her voice in focus groups, interactive sessions and on line chat sessions. |
| Additional Information: http://www.qrca.org |
International Institute for Women Entrepreneurs
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08/25/05 |
| Marketing To Women - Why traditional marketing methods won't be work with todays consume-her! |
| Additional Information: http://www.stkate.edu/iiwe |
NAWBO MN Conference - Building Blocks for Your Business Lifecycle
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5/23/05 |
| Going national...its all in the planning. |
| Additional Information: http://www.nawbo-mn.org |
Public Relations Society of America Institute Central Iowa Chapter
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4/7/05 |
| The Power of Her Voice |
St. Thomas, College of Business
|
3/17/05 |
| Business & Global Trends - Their Influence on Marketing to Women |
The Prouty Project, Jammin Session
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3/1/05 |
| The Women's Market - Meeting Her Terms of Engagement |
Women's Expo Minneapolis
-Click to view downloadable PDF
|
1/14/05 |
| How much consumer and B-to-B buying power do women have? What makes them truly different than men. Take our Women Quotient and find out! |
LipSticking Blog Interviews Interpret-Her
-Click to view downloadable PDF
|
12/17/04 |
| Going beyond the facts....translating what you've learned into action. |
Resources - Speaking & Seminars
