Why Women? Follow the Money—Women now hold the power to make all the buying decisions for themselves and their families. And they are wielding financial clout as CEOs of their own companies. It took education, opportunity, hard work and social change for them to achieve this keystone position, but position without a budget doesn’t buy much.

American women spend $3.7 trillion dollars on goods and services annually - that’s purchasing power equal to Japan - the third largest world market. And when you add the financial power of female purchasing agents—$1.5 trillion—you are looking at a revenue opportunity that exceeds $5 trillion dollars!

• 2/3rds of working women earn more than half of their family’s income
• 10.1 million women-owned U.S. businesses employ 27.5 million employees– that translates to 1 out of every 4 workers in the US
• Women make up 50% of all business travel

Why Now? Follow the Money—They control and spend it for their businesses, on their homes, and on their families, parents and friends.

• Women purchase more than 50% of all new cars and 48% of used vehicles
• Women are buying 61% of all major home fix-up products and initiate 80% of all home-improvement decisions, especially when it comes to big-ticket items like kitchens, bathrooms and additions
• Women comprise 63% of online shoppers

Why Not? Follow the Money—You have everything to gain and nothing to lose. It will be a win-win, while you are growing marketshare, you will be gaining a research and sales partner. Women want to contribute to solutions – just ask – their feedback will benefit all your customers. They also refer good products and services to friends 20 times more often than men. It’s like having a commission-free sales force – a force that’s very loyal to those who know how to treat a lady.

Contact us to translate her voice into your marketshare.